Te Pae Tawhiti | Strategic direction

Northland, the top region, where people and nature flourish together.
Taitokerau ki runga, ko konei ka puāwai tahi ai te tangata me te taiao. 

Our strategic direction for 2026–2029 sets the priorities that will guide council’s decisions, investment and partnerships over the next three years. It sets our focus and provides the foundation for development of our Long Term Plan as we work towards achieving long-term outcomes for Taitokerau.

Vision, Mission and Values

Our Vision

Northland, the top region, where people and nature flourish together.
Taitokerau ki runga, ko konei ka puāwai tahi ai te tangata me te taiao.

Mission

To serve Northland through bold and purposeful action.
Mō te Taitokerau, me māia, me kōkiri mārika.

Values

  • We aim high | Whaia te iti kahurangi – We strive for excellence, innovation and continuous improvement. 
  • We lead together | Kōkiri ngātahi – We work together through trust, openness and shared leadership. 
  • We stand guard for tomorrow | He toka tū moana – We act as kaitiaki and take an intergenerational approach. 
  • We act with courage and care | He toa kei te kōkiri – We lead positive change with empathy, respect and integrity. 

The long-term outcomes we’re planning for: 

  • Healthy land, waters and coast - Fresh and coastal waters are healthy and full of life.
  • Protected and flourishing native life - Native taonga are valued and proactively managed. 
  • Resilient and connected communities - Communities are equipped to prepare, respond and recover. 
  • Meaningful partnerships with tāngata whenua - Mātauranga Māori and meaningful partnerships reflect our commitment to Te Tiriti o Waitangi. 
  • A thriving and innovative economy - A strong economy creates wellbeing and opportunity for current and future generations.
  • Regional leadership - delivering excellence and value - Strong leadership balancing stewardship, affordability and value for money. 

A confident, effective council delivering on its priorities

We will achieve this by focusing on six strategic shifts:

  • Future focus
  • Greater regional leadership and collaboration
  • Purposeful prioritisation
  • Sharper focus on core statutory responsibilities
  • Efficiency and value for money
  • Evidence-based decision-making